Missouri Retailers Can Now Honestly Advertise

shutterstock_543117040.jpg

In the past, we have covered Missouri's tight commercial speech laws. Until last week, an arcane  law had banned alcohol retailers from mentioning specific alcohol prices, even if it was truthful. This not only resulted in vague restrictions on mentioning discounts, but also made it difficult for businesses to compete with others across state boundaries:

"I get calls all the time from stations on the borders of the state," says Mark Gordon, president and CEO of the Missouri Broadcasters Association. "'Can I mention this discount price, or say that?' And they can't. They're competing with stations across state lines, and they don't get a level playing field."...

In legal filings, lawyers for Missouri argued they had a compelling interest in discouraging overconsumption. But the state's laws didn't bar stores from selling alcohol below cost — or even advertising those prices inside the store. It simply banned them from being advertised outside the store...

Read more about Missouri's law here.