Coors CEO weighs in on Trump Administration Aluminum Tariffs


As reported on, beer makers have voiced concerns that the current administration's aluminum tariffs will raise the prices of beer cans (and thus beer overall). This week, Coors CEO Pete Coors weighed in on the tariffs in a Wall Street Journal op-ed:

A cold can of beer on a hot summer day is as American as it gets. But now that experience will cost you more, one of many unfortunate effects of the 10% tariff President Trump imposed on aluminum imports in March.

I say this as a fourth-generation brewer. My great-grandfather founded the Coors family business almost 150 years ago in Golden, Colo. In 1958 my uncle Bill Coors, now 101, led a team that created the first aluminum beer can. He couldn’t have imagined that his innovation would be caught in the crossfire of a trade war decades later.

Since January, as the president’s tariff talk intensified, aluminum prices have risen in the U.S., even for domestic aluminum forged from scrap. The price index for transport and storage of aluminum has doubled. While some U.S. allies received temporary exemptions, the policy is already hurting businesses across the country. As a leader in the $100 billion-a-year U.S. beer business, I’m deeply concerned about a possible pullback in expansion, acquisition and innovation in the industry...

Read more here.