Whiskey Trail, Day 5: That other Tennessee whiskey makes for a fitting conclusion to my trip

In his final dispatch for The American Spectator from the American Whiskey Trail, R Street's Kevin Kosar writes about Jack Daniel's lesser known neighbor:

Don’t get me wrong — Jack Daniel’s is a very impressive company. Its sales growth over the past 40 years is mind-boggling. During the 1970 and 1980s, most American whiskeys saw their sales drop. They laid off workers and cut back on capital upgrades.

But not the company that Jasper Newton Daniel started 150 years ago. It went gangbusters, helped in no small part by celebrities like Frank Sinatra and Michael Anthony of Van Halen, who guzzled it onstage. (Anthony even had an Old No. 7 electric guitar made.)...

Yet, I long have had a very soft spot in my heart for George Dickel, which is sometimes called “that other Tennessee whiskey.” Way back in 2001, I decided to do a side-by-side tasting of Daniel’s and Dickel. I sure liked Jack Daniels No. 7, which was 86 proof back then. (It’s 80 proof now.) I liked George Dickel No. 12 a lot more.

The George Dickel distillery is a mere seven miles from its hulking Lynchburg neighbor, but it feels a world apart. It is tucked in Cascade Hollow in Tullahoma, where cellphone coverage is spotty at best. Whereas 300,000 tourists flock to Jack Daniel’s annually, Dickel’s parking lot has room for maybe 20 cars...

Read the rest: http://www.rstreet.org/op-ed/american-whiskey-trail-tour-day-five/