Ohio Considers Changing How It Displays Booze in its Liquor Stores


The state of Ohio has 465 liquor stores, which are managed by the state but operated by licensees who act as independent contractors (they earn commissions on the sales). Since the state manages the stores, it has control over how bottles are displayed in the stores--and now it's apparently considering rearranging how booze is displayed in an effort to gin up more sales. Given Ohio's government-managed setup for liquor stores, what would otherwise be a common feature of private retailers--arranging attractive displays--apparently takes an act of the Division of Liquor Control to accomplish. JD Malone reports in The Blade on the potential move:

"Ohio’s Division of Liquor Control is giving thought to how it sells alcohol.

At six stores in the state, the division is rearranging the merchandise and moving inventory to better group items, help consumers find interesting brands and possibly try new drinks or spirits.

The effort is also aimed at ridding the system of slow-moving inventory to increase the focus on popular products.

The test program will last three months and, if successful, will be used in all 465 state liquor stores.

'I heard a lot of constructive criticism that there wasn’t much thoughtfulness put into a store’s presentation of products,' said liquor superintendent Jim Canepa. 'A wine shop is very organized, but if you look at the liquor store, it looks like a warehouse.'..."

Read the rest here.