NYC's Subway and Buses Ban Alcohol Advertising

shutterstock_215434108.jpg

New York City's Metropolitan Transportation Authority has decided to ban all alcohol ads in subways and buses around the city, as reported by the New York Times and others:

The board of the Metropolitan Transportation Authority on Wednesday banned advertising of alcoholic beverages on New York City buses, subway cars and stations, contending that the social benefits of deterring underage drinking outweighed the loss of revenue.

After years of pressure from grass-roots organizations, the board voted unanimously in favor of the ban, which will go into effect in January...

Effective immediately, the agency will no longer accept new alcohol-related ads; existing contracts for such ads will be honored until the contracts expire at the end of the year...

Read more here. As an article in AdAge notes, this goes against recent decisions by other cities around the country to repeal alcohol advertising bans in their public transit systems:

Several big-city transit agencies already ban alcohol transit ads, including Los Angeles, San Francisco, Detroit, Seattle, San Diego, and Baltimore, the MTA said.

The Distilled Spirits Council, a trade group representing liquor brands, cited other cities such as Chicago, Charlotte and Washington D.C. that "have recently overturned bans on alcohol advertising on public transit with each city experiencing absolutely no negative effects." The Chicago Transit Authority reversed its ban in 2012 but kept some restrictions in place. Brands cannot advertise on buses, for instance, and alcohol ads cannot "exceed 9.99% of the total advertising space on the transit system at any one time."

Washington D.C.'s transit system overturned its alcohol ad ban in late 2015, ending a 20-year-old prohibition.

More here

[R Street's Kevin Kosar has previously written about "The Strange War on Alcohol Advertising."]